We step back, look at the bigger picture, and determine the real strategy behind doing a book. We establish clarity of objectives, a budget, and guide the process of turning an idea into a book, and a book into results.
The founders of USANA Health Sciences, a publicly traded, state-of-the art manufacturer of health products, utilized publishing The Healthy Home: Simple Truths to Protect Your Family from Hidden Household Dangers—which furthered USANA’s mission and message—as a strategy to propel the company’s image, garnering the equivalent of millions of dollars of branding and publicity.
We also advised them on a robust publicity campaign that included a 31-city tour and landed them on the New York Times Bestseller list.
Peter and I spent one day with Tony at his stunning new office headquarters. Our goal that day was to create an outline for a new book he and Peter are writing. The entire process was like watching poetry in motion. I might add that Tony had been up since two that morning coming up with a framework and many of his own ideas that he wanted to incorporate in the book … so it didn’t happen by accident! The bottom line—he got the job done!
We left feeling invigorated and excited about their new book. Who would ever think this much could be accomplished in one day! Unbelievable. Tony delivered above and beyond what we expected … as always. Definitely a day to be remembered! Thanks, Tony.
—Rita Thomas